Image Format Playbook

1. Start with the goal

• For photo-heavy assets, start with JPG or WEBP.
• If transparency is needed, choose PNG or WEBP.
• If smallest file size is the priority, WEBP often wins.

2. Balance quality and size

The most reliable approach is testing quality settings on a small sample set and then applying the same profile to the full batch. It reduces trial cost and improves consistency.

For practical execution, use Image Format Converter to export the same asset into different formats and compare file size outcomes.

3. Pre-publish checks

• Is there visible quality loss in hero assets?
• Is first-load time acceptable on mobile connections?
• Was unnecessary metadata like EXIF removed?

For metadata cleanup, run EXIF Cleaner.

Editorial Note

This guide is maintained around real workflows and reviewed regularly. The goal is not keyword stuffing, but clearer technical decisions you can apply.